Making the decision to rebrand can involve a lot of planning, effort, and resources. Despite that, one of my favorite things about working alongside small businesses is watching them evolve and change over time. I’ve watched menus come and go, products and change and be reborn. I’ve watched logos undergo redesign after redesign, only to finally become just right and breathe life into someone’s brand.  Those changes can be both overwhelming and exciting, but they always represent an opportunity for learning and growth.  [keep reading below] If your business or personal brand is evolving, remember that 95% of your work is going to be done behind the scenes – long…